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Local creative - Donna Fisher

Donna Fisher has been a Project Director for over 20 years, responsible for directing projects for the NSW Government in the Education and Transport sector. Donna also has a passion for Feminism and sharing Australia’s “Herstory”.

With the support of Northern Beaches Council Arts and Creativity Grant, Donna has developed the SheSaw app that uses Augmented Reality (AR) icons to give women public recognition. As you walk around, AR icons appear and let you know you are walking in the footsteps of a woman who deserves to be remembered. And the app will then tell you and share her story.

For more information about the SheSaw and how to Download the app at https://shesaw.com/

You have researched the contributions of many Women in Australia history. What are your favourite stories from the Northern Beaches on the app?

That's a tough question! Even though there are only about 4% of statues globally dedicated to women, there are so many women out there who have achieved incredible things or have had a significant impact on their communities. And the Northern Beaches is no exception. The area has its fair share of trailblazers, particularly in sports and politics, and their stories have their rightful place on the app, but its the women whose work has gone almost unnoticed that really fascinate me. The women who worked in the plotting room at North Head during the war; Elsie Hill, who set up a Wentworth Street guest house as a place for the children from the Royal Far West to stay. and the women who worked together to make the Northern Beaches Women's Shelter a reality. All of these women have had a massive impact on our community, but so few people know about them. And Barangaroo's story is compelling and an essential part of local history that everyone should know. When I'm walking on our beautiful beaches, I acknowledge that I am walking in the footsteps of this powerful woman who fought to protect her culture with dignity, determination and strength.

What are some of the memorable responses to the SheSaw app you have received?

The most memorable response I've had was a  very personal one. My mum is back in the UK, and I've been unable to travel to see her because of Covid. So I created an AR pin on the map for her and shared her story. Her kindness and strength continue to inspire me, and I wanted other people to see what a great role model she is. I placed it at a lighthouse she used to go to as a child. When she saw it, she was really touched and surprised that other people were interested in her story. Like most women, she's never expected to get recognition for what she has done. After all, only famous women get statues and streets named after them. I hope that my 'virtual statue' shows her that the impact she has had is just as important as one of the very few women who have been immortalised in bronze. When we make women visible, their sense of self-worth and empowerment increases, and that's what SheSaw is really all about.!

What type of stories have generated the most attention?

The stories that have generated the most attention are the one's that aren't usually shared on International Women's Day. There is a list of very impressive women who are always written about to celebrate women's achievement, but there are thousands who aren't. And it's those stories that people react the most strongly to. The othe stories that generate a great deal of interest are the ones where people find out a woman was responsible for something they assumed a man was responsible for. Kathleen Butler is a great example of this. Despite being considered Cahill's secretary, she actually project managed the construction of the Harbour Bridge, and was 'the only woman in the room.' Cahill even sought to get public recognition of Kathleen's achievement's but it didn't happen. To this day, Kathleen's considerable contribution to making the bridge a reality has gone unrecognised. 
We've had a lot of people tell us they think of Kathleen now when they cross the bridge after learning about her achievements on SheSaw.  That definitely puts a smile on my face! 

What plans do you have for SheSaw?

We want SheSaw to evolve into an inspiring and empowering metaverse that women actually want to be a part of. – a virtual world that creates real change. Many people think that Mark Zuckerberg is inventing the metaverse, but the reality is, it's already here, and it's already mirroring some of the safety and underrepresentation issues women face in the physical and online world. The SheSaw metaverse will be a safe space to come and be inspired. We will continue to share women's stories via the Augmented Reality app, but will also host virtual Ted-style talks and sell collectable NFT art by women-identifying artists, with a percentage of proceeds directed to organisations that are helping women be safe, empowered and educated.   
We are also establishing an intersectional advisory board to ensure SheSaw is reflective of all women’s experiences and continues to share women's stories in an authentic, intentional and culturally sensitive way. Story sharing is a powerful and effective way to change society. We want to make sure that the impact SheSaw makes is a positive one.